Lamps are boring. I mean, the science of electricity is so impressive as to be inherently magical, but most lamps lack that certain pizzazz that fans of magic like us crave. If you want the book-reading light in your house to be more whimsical, then you should take a look at Flyte.
Using the power of magnetic induction, Flyte causes a single LED light-bulb to hover and spin in the air, as if by magic. You can pass flat objects underneath the bulb, and Flyte will continue to stay in the air and keep your room lit for you. Each LED bulb is 60 lumens bright and lasts for 50,000 hours of use, so it's as practical as it is impressive.