The theory behind Theory11’s sophisticated brand of magic - Genii Online

Magic can be many things for many people, whether that means it’s kid-friendly and whimsical, uproariously funny, or dark and macabre. For Theory11 CEO and founder Jonathan Bayme, magic is elegant and refined—and he wants the products his company creates to reflect that. In a video for the Wall Street Journal, Bayme discusses Theory11’s vision of modernizing magic for the 21st century, and how he sets out to make that vision a reality.